November 27, 2017 / Meet the Artist Whose Bridal-Style Henna is Taking Over Instagram - VOGUE.com
October 30, 2017 - All made up! The indie makeup brands that are catering to women of color - The Guardian
From Rihanna’s Fenty Beauty range to Huda Kattan’s eyelash empire, homegrown cosmetic companies are succeeding where major brands have failed
October 17, 2017 - How a Pakistani Food Blogger Living in Mexico Shops - Racked
For Racked’s How Do You Shop series
August 1, 2017 - How an Entrepreneur-Turned-Pole Dancing Instructor Shops - Racked
For Racked's How Do You Shop series
May 31, 2017 / For Many Muslim Women, Ramadan's Celebrations Require a Whole New Wardrobe - Racked
From the Gulf to Singapore, shopping for Ramadan and Eid can start weeks in advance.
May 26, 2017 / Essay: Losing My Hair Made Me Recognize Everything I Have - Racked
Haircare, I realized with every debit card charge, is a matter of privilege.
March 14, 2017 / Essay: The Forever 21 Hoodie I Love to Hate - Racked
Hoodies are the worst, so why can't I let this one go?
Jan 25, 2017 / In Pakistan, Shopping Starts with a Facebook Like - Racked
How the website for sharing engagement and baby photos became Pakistani women’s favorite place to shop.
November 2016 / True Detective - ELLE India
Debunking common beauty and health myths
October 2016 / Contemporary Pakistani fashion & violence against women - BBC The Cultural Frontline
On fashion campaigns in Pakistan that depict violence and harassment of women
July 2015 / Essay: Space Out - ELLE India
On using Marie Kondo's method to bring joy into my closet - and life
2015 / Thread Talks - The Indian Quarterly
A new crop of Pakistani fashion and accessory desiners are mining their heritage for inspiration