November 27, 2017 / Meet the Artist Whose Bridal-Style Henna is Taking Over Instagram - VOGUE.com

October 30, 2017 - All made up! The indie makeup brands that are catering to women of color - The Guardian

From Rihanna’s Fenty Beauty range to Huda Kattan’s eyelash empire, homegrown cosmetic companies are succeeding where major brands have failed

October 17, 2017 - How a Pakistani Food Blogger Living in Mexico Shops - Racked

For Racked’s How Do You Shop series

August 1, 2017 - How an Entrepreneur-Turned-Pole Dancing Instructor Shops - Racked

For Racked's How Do You Shop series

May 31, 2017 / For Many Muslim Women, Ramadan's Celebrations Require a Whole New Wardrobe - Racked

From the Gulf to Singapore, shopping for Ramadan and Eid can start weeks in advance.

May 26, 2017 / Essay: Losing My Hair Made Me Recognize Everything I Have - Racked

Haircare, I realized with every debit card charge, is a matter of privilege.

March 14, 2017 / Essay: The Forever 21 Hoodie I Love to Hate - Racked

Hoodies are the worst, so why can't I let this one go?

Jan 25, 2017 / In Pakistan, Shopping Starts with a Facebook Like - Racked

How the website for sharing engagement and baby photos became Pakistani women’s favorite place to shop.

November 2016 / True Detective - ELLE India

Debunking common beauty and health myths

October 2016 / Contemporary Pakistani fashion & violence against women - BBC The Cultural Frontline

On fashion campaigns in Pakistan that depict violence and harassment of women

July 2015 / Essay: Space Out - ELLE India

On using Marie Kondo's method to bring joy into my closet - and life

2015 / Thread Talks - The Indian Quarterly

A new crop of Pakistani fashion and accessory desiners are mining their heritage for inspiration